The diversity and volumes of data that organisations collect are changing daily. Information on what’s happening inside the organisation is no longer sufficient. Organisations are now collecting information on what is happening outside their walls, from competitors, industries, countries and from social media.
There is a need to enhance the value of data, to really make smart decisions to grow the business in the short, medium and long term.
This “Big Data” needs to be delivered to empowered users in a variety of ways, in a variety of locations, or on the move.
IBM Cognos solutions empower users with the tools to easily identify sources of competitive advantage and bat away risks and threats to the organisation.